I build brands from the idea outward.

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For more than 15 years, I have transformed strategy, stories, and complex information into distinctive identities, campaigns, packaging, and digital experiences. I combine the perspective of a creative director with the practical ability of a hands-on designer.

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My experience ranges from NASA’s Kennedy Space Center Visitor Complex to consumer brands, technology companies, retailers, and regulated-market businesses.

 

Most recently, I co-founded and creatively led Spark & Zen, directing brand identity, packaging, advertising, social, web, and campaign projects from strategy through launch.

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Previously, I led a strategic brand refresh at iMovR and created campaigns, product storytelling, photography, animation, video, and app design.

 

At Kennedy Space Center Visitor Complex, I translated science, engineering, launches, attractions, and visitor experiences into compelling visual communication.

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My expertise includes creative direction, brand strategy, visual identity, packaging, campaigns, digital experiences, UI/UX, motion, photography, video, and AI-assisted creative production.

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I am open to creative leadership and senior brand-design opportunities with organizations that value strong ideas, distinctive design, and thoughtful execution.